Survival of the fittest and businesses today

February 9, 2022

Survival of the Fittest is less about what is best and more about what works well enough.


For example, it's easy to make the assumption that all businesses that exist—products, services, and their practices—must also be the best there can be. In reality, because survival of the fittest works in regards to what is  most advantageous to just avoid dying, we get in a situation where things that aren’t ideal.


Continuing the thought experiment, I think we could say that businesses today are maladaptive to the future of people. The next generation does not align with the status quo of operations, practice, and execution.