In early 2019, I joined the team at Kanga to help them build the future of stream watching. Being a fan of gaming for most of my life but not a stream watcher, the problem resonated with me. How could we make it easier to navigate the ocean of gaming related content—especially that of a livestream variety?
Towards the middle of 2019, we launched the first version of Kanga as a computer vision powered livestream directory of Twitch.tv and Mixer. For the first time ever, you could see what was going on in-game without ever opening the livestream, making it much easier to find something to watch.
With over 1,500 users in the first week, we observed poor retention right away. In talking to our users, we learned people struggled to keep up with their favorite streamers beyond livestreams alone.
We decided to explore improving our value based on this.
- Growth & Marketing