In early 2018, I was quite active in the New York City blockchain community. I frequently went to meetups to learn about how blockchain worked and meet people passionate about new technology.
As Hooch was looking to expand their product from a simple “subscribe-and-save” model to a rewards platform with an underlying blockchain support, they needed a designer to assist with the new experiences that would be required for the transition.
With their engineering team fully staffed, I was the only designer for the time that I worked with them. This proposed unique challenges in catching up with their existing design work and managing limited resources.
- Experience Design